Advertising management (Record no. 127410)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240319161618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230819s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BHC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan Manendra. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| Remainder of title | : concepts and cases |
| Statement of responsibility, etc. | by Manendra Mohan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Publishing Company Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising and publications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19/08/2023 | 659.1 MOH | 54536 | 58.00 | 19/08/2023 | Books | Management | BHC Library | BHC Library | 24/05/2004 | 58.00 | 2004-05-24 | ||||||
| 19/08/2023 | 659.1 MOH | 86941 | 10.00 | 19/08/2023 | Books | Generalia | BHC Library | BHC Library | 08/08/2008 | 10.00 | 2008-08-08 | ||||||
| 20/08/2023 | 659.1 MOH | 54983 | 58.00 | 20/08/2023 | Books | Management | BHC Library | BHC Library | 24/05/2004 | 58.00 | 2004-05-24 |