Modern marketing management (Record no. 121251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240513125449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230819s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BHC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80954 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davar, Rustom S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Modern marketing management |
| Remainder of title | : in the Indian context |
| Statement of responsibility, etc. | by Rustom S Davar...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Crown Publishing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 694p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Modern marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Nusli R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Sohrab R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19/08/2023 | 658.80954 DAV | 46032 | 19/08/2023 | Books | Management | BHC Library | BHC Library | 24/05/2004 | 2004-05-24 | ||||||
| 20/08/2023 | 658.80954 DAV | 47053 | 20/08/2023 | Books | Management | BHC Library | BHC Library | 24/05/2004 | 2004-05-24 | ||||||
| 20/08/2023 | 658.80954 DAV | 47054 | 20/08/2023 | Books | Management | BHC Library | BHC Library | 24/05/2004 | 2004-05-24 |