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Managing innovation and new product development: concepts and cases

Chaturvedi, Mukesh

Managing innovation and new product development: concepts and cases - 1ed. - New Delhi PHI Learning Private Limited 2009 - 271p

ISBN: 9788120337275

Subjects--Topical Terms:
Management
Executive management
Change management
Innovation
Innovation management
New product development

Dewey Class. No.: 658.406 / CHA

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