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Personal selling : achieving customer satisfaction and loyalty

Anderson, Rolph E.

Personal selling : achieving customer satisfaction and loyalty by Rolph E Anderson and Alan J Dubinsky. - New York Houghton Mifflin Co 2004 - 504p

ISBN: 9780618260454

Subjects--Topical Terms:
Management
Marketing management
Sales management
Personnel sales
Personal selling

Dewey Class. No.: 658.81 / AND

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