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E-commerce : a manager's guide to e-business

Diwan, Parag.

E-commerce : a manager's guide to e-business by Parag Diwan and Sunil Sharma. - 1ed. - New Delhi: Excel: 2000. - 363p

ISBN: 8174462031

Subjects--Topical Terms:
Management
Marketing management
Marketing channels
Telemarketing
Direct marketing
E-commerce

Dewey Class. No.: 658.872 / DIW

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