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Consumer behavior in indian context

Jain, P.C.

Consumer behavior in indian context / by P C Jain and Monika Bhatt. - New Delhi : S.Chand publishing, 2016. - 261p.

ISBN: 9788121922142 81219221423

Subjects--Topical Terms:
Management
Marketing mangement
Marketing research
Consumer research
Consumer behavior

Dewey Class. No.: 658.8342 / JAI

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